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Export Basics Course - Atlas - Tuesdays

This comprehensive training course is designed to equip aspiring exporters with the essential knowledge and practical skills needed to enter the world of international trade with confidence. What You'll Master: The progr...

1 – 19 January 2026 4 sessions · 16 hours Muhammad Salah

What you will learn

  • Select the optimal legal business structure based on the nature of activity, partner professions, and nationalities
  • Obtain all required government licenses, permits, and regulatory approvals
  • Prepare all locally and internationally required export documents with full professional accuracy
  • Identify and avoid the most common documentation errors in export transactions
  • Manage international shipping processes with high efficiency
  • Select the most suitable shipping methods and modes of transport
  • Apply International Commercial Terms (Incoterms 2020) correctly
  • Calculate logistics costs and allocate risks with precision
  • Develop a comprehensive digital marketing strategy at both individual and company levels to reach international buyers
  • Leverage Artificial Intelligence tools to optimize export operations and logistics performance
  • Research and analyze international markets to identify export opportunities
  • Navigate major global trade fairs and exhibitions effectively
  • Utilize Egypt's trade agreements to maximize market access
  • Apply specialized strategies for high-potential markets, with a focus on the African market
  • Master advanced negotiation skills across diverse cultural contexts
  • Apply psychological and strategic negotiation techniques
  • Build long-term, sustainable client relationships
  • Manage key accounts professionally (Key Account Management)
  • Understand international buyers' purchasing patterns and social behavior profiles
  • Apply tailored export strategies targeting Africa as a high-growth, future-forward market for Egyptian exporters
  • Understand the unique characteristics, on-the-ground realities, and practical requirements of the African market
  • Identify all available export support and incentive programs in Egypt
  • Navigate application procedures and follow up effectively with the relevant governmental authorities
  • Write formal business correspondence with clarity and professional precision
  • Draft legally sound contract templates and commercial agreements
  • Ensure safe, effective, and compliant business dealings across all international transactions

About the workshop

This comprehensive training course is designed to equip aspiring exporters with the essential knowledge and practical skills needed to enter the world of international trade with confidence.
What You'll Master:
The program begins by building a solid foundation in international trade fundamentals and core export concepts, then progresses to guide you through establishing a professional export company and obtaining all necessary licenses and permits.
Key Focus Areas:
Documentation Mastery: Master the essential export documents and understand international shipping operations from A to Z
Digital Marketing Excellence: Learn to market Egyptian products effectively through digital channels and build a simple yet powerful commercial identity—whether as an individual exporter or established company
Market Intelligence: Gain comprehensive insights into international markets, with special emphasis on neighboring and African markets as your practical starting point
Client Communication: Develop essential communication skills for engaging with international buyers
Financial Operations: Understand available international payment methods for Egyptian exporters
Your Outcome:
Upon completion, participants will be fully equipped to launch their export journey with confidence and high-level professional competence in the field.

Session schedule

1Jan
(Export): Managing the Export Process and Trade Agreements
Thursday 1 January7:00 PM – 11:00 PMIn person
1Jan
(Marketing): Digital Marketing Management for Export Companies and International Exhibitions
Thursday 1 January7:00 PM – 11:00 PMIn person
1Jan
(Logistics): Managing Effective Logistics Principles and Improving Export Efficiency
Thursday 1 January7:00 PM – 11:00 PMIn person
19Jan
(Legal): Management of Laws and Regulations for Establishing Export Companies
Monday 19 January6:30 PM – 10:30 PMIn person

The meeting link and the files of each session appear for registrants inside their account, one hour before the session.

Topics

LegalExportLogisticsMarketingSalesFinance

Instructor

Muhammad Salah Founder & CEO of ExCraft (Egypt, Rwanda, Burundi) & ExCraft Export Academy| Export Crafter & Speaker | Export Growth Strategist | Empowering SMEs to Go Global |

As the CEO of ExCraft, I help Egyptian manufacturers and global traders succeed in international trade through one of the most trusted export platforms in Egypt. 🔹 Helping Egyptian Manufacturers Export with Confidence I...

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